
Now, if you take a look around your office, you’ll probably notice that we’re not far from that today. How much of your communication at work is electronic compared to face-to-face? Do you have MSN running? Do you have Facebook up? Are your friends helping you farm? If you want to join a colleague for lunch, are you more likely to send a text message, or to walk over to her desk and ask face to face?
Yes, it’s true that electronic media and social networking enable you to keep in contact with all of your friends, but the face-to-face element, especially on your job, is minimized.
This is why I think face-to-face business meetings during your work day deserve a better reputation than they have. Meetings are your opportunity to reestablish human contact with your colleagues and experience human interaction face to face. Subtle nonverbal communicative signals that are lost in cyberspace can be enjoyed face-to-face. Emotions absent from text and difficult to express in written words can be interpreted immediately simply by reading a facial expression.

Perpetuating these ideas may lead to social disaster. Decades of psychological research confirms that interpersonal contact is essential for normal human existence. Social isolation is harmful, and business meetings offer the opportunity for us to be social with each other during our workday, even though the topic of discussion may be business.
Dr Richard Arvey of the National University of Singapore points out that Facebook’s popularity suggests how people may be hungrier for social friends than can be satisfied in their present day-to-day work and personal lives.
And I’d like to suggest that realigning your attitude towards business meetings will not only make you grateful for social interaction with your colleagues, but will also make your meetings more productive.